The success of the Swiss watch industry is based on its ability to constantly reinvent itself and create real added value for the buyer. This applies to both exclusive “haute horlogerie” and high-volume lifestyle brands.

Creativity and inventiveness, coupled with the constant pursuit of improvement and perfection, form the basis for the creation of innovative and unique products – watches that surprise, convince, and win the hearts of their buyers.

Innovation is the cornerstone of any successful product policy and ranges from the development of new functions to the use of new materials to the implementation of new manufacturing technologies. Innovation can aim to optimize individual components of the watch movement or completely reinterpret the entire watch. The spectrum is broad. Properly integrated into the overall business process, product innovation creates sustainable added value for the brand.

Depending on the initial situation and the task at hand, we can support you selectively in the innovation process with our interdisciplinary team, or we can take on comprehensive mandates from development to the protection of intellectual property to industrialization.

Examples: New watch movements – New watch concepts – New manufacturing technologies